Are Books Still 'Different'?: Literature as Culture and Commodity in a Digital Age

ISBN-13: 9781108987127 / Angielski / Miękka / 2023

Caroline Koegler; Corinna Norrick-Rühl

Opis

This Element inquires into the notion of 'difference' in relation to books, offering a unique interdisciplinary exploration of literature as culture and commodity in a digital age. This title is also available as Open Access on Cambridge Core.

Spis treści

1. Introduction: (Re-)thinking 'Difference'; 2. What's the 'Difference'? 'Difference' as Discourse, Policy and Brand/ing; 3. Are Books Still Different? 'Difference' in a Digital Age; 4. Marketing 'Difference' in a Network of Networks: Bernardine Evaristo; 5. Conclusion: the book as affect and the novel as network.