Harry Potter fans contribute their immaterial and affective labor in multiple arenas. Fan participation in the Harry Potter universe has contributed to its success. Outlines the context and theoretical frameworks that support an analysis of the fan experience and examines tensions between fans and Warner Bros.

This Element examines four key questions raised by the prospect of a fantasy canon: the way in which canon and genre influence each other; the overwhelming presence of Tolkien in any discussion of the classics of fantasy; the multi-media and transmedia nature of the field; and the push for a more inclusive and diverse canon.

The Christmas book market has played an important role in the growth of children's literature. Starting with the eighteenth century and continuing to recent sales successes and picturebooks, Christmas Books for Children investigates continuities and new trends in this hugely significant part of the children's book market.

This Element looks at adaptations of bestselling works of popular fiction to cinema, television, stage, radio, video games and other media platforms. It focuses on 'transmedia storytelling', building its case studies around the genre of modern fantasy.

In the twentieth century, cumulative millions of readers received books by mail from clubs like Book-of-the-Month Club. This Element offers an introduction to book clubs as a distribution channel and cultural phenomenon, and shows that book clubs and book commerce are linked inextricably. This title is also available as Open Access on Cambridge Core.