Analysing the level of satisfaction with the services provided by a clinic

ISBN-13: 9786206559054 / Angielski / Miękka / 72 str.

Carla Pereira Fiuza Rodrigues

Opis

This book is based on research carried out at a plastic surgery clinic located in the Mucuri Valley. It is a quantitative survey, based on questionnaires applied to patients who underwent breast augmentation surgery between January 2011 and July 2012. Its overall aim was to assess customer perceptions of satisfaction with service provision. The results show this perception and the need for the company studied to further structure its organisational culture geared towards customer relations.

O autorze

Graduated in Medicine from UFMG. Medical residency in Paediatrics at HSF-MG. Postgraduate in Micro and Small Business Management from UFLA. Postgraduate in Higher Education Teaching and MBA in HR and Marketing from UNIPAC TO. Administrator of Grupo Persona-TO. Deputy Delegate of CRM-MG. Professor at UNIPAC TO. On call at UNIMED TO.