An Introduction to News Product Management

ISBN-13: 9780367724337 / Angielski / Miękka / 2023 / 200 str.

Damon Kiesow

Opis

Drawing on innovations in the business of journalism, this book offers a comprehensive guide to using the human-centred design methods of product management to serve readers and bolster digital success in news organisations.

Spis treści

Acknowledgements

Introduction

What Is Product Management?

1. The News Product Manager

2. A Brief History of Product Management

3. Theories of Product Management

4. Theories of Innovation

Product Management in News

5. The Business of Content

6. Managing News Innovation

7. The Mission of News Product

Making News Products

8. Product Is Research

9. Product Is Prioritization

10. Product Is Building

11. Product Is Learning

Glossary

Index

O autorze

Damon Kiesow is Knight Chair in Journalism Innovation at the Missouri School of Journalism, USA.