An Analysis of W. Chan Kim and Renee Mauborgne's Blue Ocean Strategy: How to Create Uncontested Market Space

ISBN-13: 9781912128426 / Angielski / Miękka / 2017 / 98 str.

Andreas Mebert

Opis

Competitors have always existed in business, but what if it were possible to render your competition irrelevant? This is the critical question posed in Blue Ocean Strategy, which argues that the path to success of any company lies not in taking on potential competitors, but in the creation of "blue oceans" in uncontested market space.

Spis treści

Ways In to the Text  Who are W. Chan Kim and Renée Mauborgne?  What does Blue Ocean Strategy Say?  Why does Blue Ocean Strategy Matter?  Section 1: Influences  Module 1: The Author and the Historical Context  Module 2: Academic Context  Module 3: The Problem  Module 4: The Author's Contribution  Section 2: Ideas  Module 5: Main Ideas  Module 6: Secondary Ideas  Module 7: Achievement  Module 8: Place in the Author's Work  Section 3: Impact  Module 9: The First Responses  Module 10: The Evolving Debate  Module 11: Impact and Influence Today  Module 12: Where Next?  Glossary of Terms  People Mentioned in the Text  Works Cited