ISBN-13: 9781912303687 / Angielski / Twarda / 2017 / 95 str.
ISBN-13: 9781912303687 / Angielski / Twarda / 2017 / 95 str.
For decades, social scientists had used a mythical figure to describe how humans make decisions: homo economics. He was logical and conscientious. To make a decision, he would evaluate all the options open to him, then choose the most rational course of action.