Alternate Reality Games: Promotion and Participatory Culture

ISBN-13: 9781032338125 / Angielski / Miękka / 2022 / 144 str.

Stephanie Janes

Opis

Using textual analysis, interviews with game designers, audience surveys and close analysis of player forum discussion, this book examines the unique nature of the producer/consumer relationship within promotional Alternate Reality Games (ARGs).

Spis treści

List of Illustrations

Acknowledgements

Introduction

1. Promotional ARGs in Context

2. ARGs as Marketing

3. The Promise of Participation

4. Promotional ARGs and Digital Labour

5. Conclusion

Glossary

Index

O autorze

Stephanie Janes is a British Academy Postdoctoral Research Fellow at King’s College, London. She has previously lectured in Media & Communications at the University of East London, and Media Arts at Royal Holloway, University of London, where she also completed her PhD. Her research interests are in film and media promotion, and media convergence with an emphasis on film and gaming. She has previously published on promotional ARGs for films in Arts and the Market and edited collections including The Politics of Ephemeral Digital Media: Permanence and Obsolescence in Paratexts, eds. Sara Pesce and Paolo Noto, and Alternate Reality Games and the Cusp of Digital Gameplay, eds. Antero Garcia and Greg Niemeyer.