Agribusiness Management

ISBN-13: 9780367341947 / Angielski / Miękka / 2020 / 556 str.

Freddie L. Barnard; John Foltz; Elizabeth A. Yeager

Opis

This sixth edition of Agribusiness Management provides students and managers with a fundamental understanding of the key concepts needed to successfully manage agribusinesses in a rapidly changing, high-tech, consumer-oriented, and uncertain world.

Spis treści

PART 1. Agribusiness Management: Scope, Functions, and Tasks

1. The Business of Agribusiness
2. Managing the Agribusiness
3. Economics for Agribusiness Managers

PART 2. Agribusiness Management: Organization and Context
 
4. The Organization of an Agribusiness
5. International Agribusiness
 
PART 3. Marketing Management for Agribusiness

6. Strategic Market Planning
7. The Marketing Mix
8. Marketing Decision Tools for Agribusiness
 
PART 4. Financial Management for Agribusiness

9. Understanding Financial Statements
10. Analyzing Financial Statements
11. Financing the Agribusiness
12. Tools for Evaluating Operating Decisions
13. Tools for Evaluating Investment Decisions
 
PART 5. Operations Management for Agribusiness

14. Production Planning and Management
15. Supply Chain Management for Agribusiness

PART 6. Human Resource Management for Agribusiness

16. Managing Organizational Structure
17. Managing Human Resources in Agribusiness

Glossary