Agribusiness Management

ISBN-13: 9780367341930 / Angielski / Twarda / 2020 / 556 str.

Freddie L. Barnard; John Foltz; Elizabeth A. Yeager

Opis

This sixth edition of Agribusiness Management provides students and managers with a fundamental understanding of the key concepts needed to successfully manage agribusinesses in a rapidly changing, high-tech, consumer-oriented, and uncertain world.

Spis treści

PART 1. Agribusiness Management: Scope, Functions, and Tasks 1. The Business of Agribusiness2. Managing the Agribusiness3. Economics for Agribusiness Managers PART 2. Agribusiness Management: Organization and Context4. The Organization of an Agribusiness5. International AgribusinessPART 3. Marketing Management for Agribusiness 6. Strategic Market Planning7. The Marketing Mix8. Marketing Decision Tools for AgribusinessPART 4. Financial Management for Agribusiness 9. Understanding Financial Statements10. Analyzing Financial Statements11. Financing the Agribusiness12. Tools for Evaluating Operating Decisions 13. Tools for Evaluating Investment DecisionsPART 5. Operations Management for Agribusiness 14. Production Planning and Management 15. Supply Chain Management for Agribusiness PART 6. Human Resource Management for Agribusiness 16. Managing Organizational Structure17. Managing Human Resources in Agribusiness Glossary