Advertising to Children on TV: Content, Impact, and Regulation

ISBN-13: 9780805858303 / Angielski / Miękka / 2005 / 224 str.

Barrie Gunter; Caroline Oates; Mark Blades

Opis

The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission, offering opportunities for greater commercialization through advertising on media that have not previously been exploited. In

Spis treści

Contents: Preface. The Issues About Television Advertising to Children. The Nature of Advertising to Children. Children's Early Understanding of Television Advertisements. Advanced Understanding of Advertising. Theoretical Approaches to Studying Children's Understanding of Advertisements. Advertising Impact: Knowledge, Attitudes, and Values. Advertising Influence: Choice and Consumption. The Incidental Influence of Advertising. Advertising Regulation and Research. Concluding Comments.

O autorze

Barrie Gunter, Caroline Oates, Mark Blades