Advertising Effectiveness Of Straight Versus Dramatic Ads

ISBN-13: 9783659933226 / Angielski / Miękka / 2016 / 76 str.

Pousali Banerjee; Indrani Mukherjee

Opis

Advertising Effectiveness of straight versus dramatic ads of perishable consumer products presented in visual medium to young adults- Males and Females. The investigation was a laboratory experiment,(involving 2 2 Factorial Design). The advertising effectiveness was measured by "An Index of Advertising Effectiveness". Two-way ANOVA was used to verify the truthfulness or falsity of the research hypotheses set before hand.

O autorze

M.sc in Applied Psychology from Rajabazar Science College(INDIA). I like challenging responsibilities where I would get the opportunity to explore my knowledge & skills while being resourceful, innovative & flexible.