Advances in Services Marketing

ISBN-13: 9783824465088 / Niemiecki / Miękka / 1997 / 235 str.

Hans Muhlbacher; Jean-Paul Flipo

Spis treści

Intangibility and the “State of Being Informed” - and Analysis of their Impact on Market Processes.- Service Coproduction and Customer Participation.- Customer Integration in Business-to-Business-Marketing.- Formalizing the Gambling Market: What are the Interaction Strategies between the Gambling Companies and their Clients?.- Automatization of the Service Delivery Systems: How Far?.- Services Marketing in Consumer Durables Industries.- Service Development Process and Performance: Facts and Measures.- The Dissatisfaction Potential of Satisfied Customers - The Qualitative Satisfaction Model –.- Services Companies: The Importance of the Staff Leaming Process in the Diversification Process.- Using Means-End Structures for Benefit Segmentation in a Service Industry.- A New Approach to Spatial Management of Retail Networks, based on th Germans School’s Central Place Theory.- Internationalization of Services.- International Dimensions of Customer Service.

O autorze

Prof. Dr. Hans Mühlbacher lehrt am Institut für Wertprozessmanagement, Abt. Marketing, der Universität Innsbruck.