ABM is B2B.: Why B2B Marketing and Sales is Broken and How to Fix it

ISBN-13: 9781940858951 / Angielski / Miękka / 2019 / 200 str.

Sangram Vajre

Opis

Identifying the reasons why marketing isn't reaching its full potential, this reference provides a maturity curve to help companies navigate their way to being great and share a comprehensive TEAM Framework and seven resources to put the TEAM Framework into practice.