A Wall Street Guidebook for Journalism and Strategic Communication

ISBN-13: 9780367348069 / Angielski / Miękka / 2020 / 151 str.

Alecia Swasy

Opis

This book provides media professionals the savvy they need to navigate the world of finance and money. It breaks down essential skills like how to interpret key financial data on companies and employ that research in crafting compelling stories and messages for both readers and clients.

Spis treści

1. Covering Corporate America 2. Understanding the Financial Fine Print 3. A Few Bumps – and Crashes on the Digital Highway 4. Putting a Face on More Numbers 5. Digging Deeper Into Data and Documents 6. Strategic Communication: Promoting Corporations and Causes 7. Ethics and Common Sense 8. Don’t Be Stupid: Understanding Securities Laws 9. A Brave New Media World 10. Advice From the Pros: Be Curious, Concise and Caffeinated