A Study of Experiential Loyalty for the Golfing Industry : Effects of experiential quality, excitement, equity, experiential satisfaction on experiential loyalty

ISBN-13: 9783659948046 / Angielski / Miękka / 2016 / 76 str.

Hung-Che Wu; Chi-Han Ai

Opis

This book aims to identify the dimensions of experiential quality and investigating the interrelationships among experiential quality, excitement, equity, experiential satisfaction and experiential loyalty perceived by golf tourists. Analysis of data from 520 golf tourists in Sanya of China indicates that the proposed model fits the data well. The results reveal that there are four primary dimensions and 13 subdimensions of experiential quality perceived by golf tourists. In addition, the results indicate that outcome quality is identified as the most primary dimension of experiential quality perceived by golf tourists.

O autorze

Hung-Che Wu is an associate professor at Business School in Nanfang College of Sun Yat-sen University, China. He holds a PhD in hospitality and tourism marketing.Chi-Han Ai is a lecturer at Business School in Nanfang College of Sun Yat-sen University, China. She holds a PhD in management.