A Practical Guide to Indie Game Marketing

ISBN-13: 9781138428232 / Angielski / Twarda / 2017 / 180 str.

Joel Dreskin

Opis

Police Corruption in the NYPD: From Knapp to Mollen explores how the New York Police Department experienced two major investigations within a quarter of a century. It compares the states of corruption within the NYPD during the Knapp and Mollen commissions, examining why corruption continued and why the revealed ethical breaches became more serious. It also discusses how corruption was enhanced even after accountability and responsibility were assigned to department administration. The book gives in-depth discussions of the Knapp and Mollen reports and relates the history and relevance of efforts to combat corruption and to improve police practices. It uses empirical data from interviews and current NYPD recruit training documents as reference materials in examining police practices. It also identifies failures of leadership that contributed to the systemic ethical degeneration of the NYPD. Police Corruption in the NYPD goes beyond the training of ethics and enforcement by delving into the departmental failures that permit officers to develop from being merely unethical to becoming criminals. By presenting and analyzing theories of corruption from current authorities, it lays a foundation for critical discussion and comparison between commissions as well as current department ethical training and practices.

Spis treści

Chapter 1: Introduction

Chapter 2: Marketing Fundamentals

Chapter 3: Branding

Written by Guest Author Tom ByronCase Study: Klei Entertainment

Chapter 4: Developing Your Market Campaign and Calendar

Chapter 5: Marketing Vehicles That Can Work Well for Indies

Case Study: Supergiant Games

Chapter 6: Developing the Marketing Plan

Case Study: The Binary Mill’s Mini Motor Racing

Chapter 7: PR

Written by Guest Author Emily MorgantiCase Study: Additional PR Examples

Chapter 8: Marketing Materials

Chapter 9: Audience/Community Development

Case Study: Telltale Games

Chapter 10: Post-Launch

Case Study: Flippfly’s Race the Sun

Chapter 11: What if Something Goes Wrong?!

Appendix 1: Glossary

Appendix 2: Marketing Fundamentals Worksheet

Appendix 3: Marketing Plan Outline

Appendix 4: Check Lists

Appendix 5: Press Release Worksheets

O autorze

Joel Dreskin has developed expertise with marketing, strategy development and campaign executions for high profile, enthusiast and indie brands over the past 20 years—including Star Wars, Back to the Future, Wallace & Gromit, Monkey Island, Sam & Max, original IP, and more. In addition to Joel’s experience with game tie-in launches for the Star Wars prequel films during his years with the LucasArts division of Lucasfilm, he drove brand, channel and marketing program development for Telltale Games from the company’s second through seventh years and digital media software initiatives with Macromedia (now Adobe). Joel has recently created and run focused showcase events for indie developers: Indie Press Day and Good Game Club; and has also been contributing to the Media Indie Exchange press/industry mixer events.