A Casebook on Corporate Renewal

ISBN-13: 9780472113699 / Angielski / Twarda / 2004 / 438 str.

Marjorie B. Platt; Harlan D. Platt

Opis

A helpful tool for business students studying turnaround management and corporate renewal.
A Casebook on Corporate Renewal spans a variety of business areas relevant to corporate renewal and turnaround management. Corporate renewal, as a topic taught and discussed in business schools, has surged in the past decade. The cases in this book were selected to cover the knowledge and skills needed by successful turnaround managers, including ethical and legal issues; developing a plan of reorganization; and defining problems and their solutions, including strategic, financial, and operating issues.
The cases challenge students to actively engage in the decision-making process in order to learn how corporate renewal is practiced in real business settings. The Casebook is meant to accompany the second edition of Principles of Corporate Renewal by Harlan D. Platt, but it can be adopted separately or used with other management textbooks.
Harlan D. Platt and Marjorie B. Platt are professors of business at Northeastern University in Boston.