Research into Chinese Television Development

ISBN-13: 9783639147292 / Angielski / Miękka / 2009 / 488 str.

Ming Ming Diao

Opis

This book examines Chinas approaches to the development of its TV industry, using McQuails political, economic and social framework, the relevant political economy traditions involving the neoclassic paradigm and the heterodox approach, and the principles of media economics and the market chain theory of the TV industry. The book first presents a concise review of how TV developed in China: it then seeks to map perceived changes and to ascertain the problems throughout the process. The discussion draws on previous analyses and discussions, to assess the overall picture of TV industrialisation reformation in China, additionally drawing on discourses surrounding commercial TV in the U.S. and public TV in the U.K. for valuable reference material that will support Chinas TV development. The significance of this research lies in its providing an insight into Chinas TV reformation and adding, to the field of communication and development, the Chinese experience. The research expects to propose a television development pathway with Chinese characteristics, drawing on Chinese as well as Western theories.

O autorze

Ming Ming Diao received his Ph.D.(2009)from
Macquarie University(Sydney, Australia). He worked for Chinese
TV institutions before doing his research at Macquarie
University in 2005 where he was a TV producer. He is the current
member of International Communication Association (ICA) and
China, East Media, New Media Research Group.