This book examines Chinas approaches to the
development of its TV industry, using
McQuails political, economic and social framework,
the relevant political economy traditions involving
the neoclassic paradigm and the heterodox approach,
and the principles of media economics and
the market chain theory of the TV
industry. The book first presents a concise review
of how TV developed in China: it then seeks
to map perceived changes and to ascertain the
problems throughout the process. The discussion
draws on previous analyses and discussions, to
assess the overall picture of TV...