An Analysis of Richard H. Thaler and Cass R. Sunstein's Nudge: Improving Decisions About Health, Wealth and Happiness

ISBN-13: 9781912128037 / Angielski / Miękka / 2017 / 96 str.

Mark Egan

Opis

Do people always act rationally and in their own best interests? Thaler and Sunstein do not believe so. They are convinced that psychological factors often stop people from making the best decisions.

Recenzje

Thaler and Sunstein create persuasive arguments and dealing effectively with counter-arguments. This little booklet explores this seminal work. It offers an additional learning resource structuring and explaining the main contents. It is structured in three main parts: influences, ideas, and impact.

Lucia A. Reisch Journal of Consumer Policy

Spis treści

Ways in to the Text  Who are Richard H. Thaler and Cass R. Sunstein?  What does Nudge: Improving Decisions About Health, Wealth, and Happiness Say?  Section 1: Influences  Module 1: The Author and the Historical Context  Module 2: Academic Context  Module 3: The Problem  Module 4: The Author's Contribution  Section 2: Ideas  Module 5: Main Ideas  Module 6: Secondary Ideas  Module 7: Achievement  Module 8: Place in the Author's Work  Section 3: Impact  Module 9: The First Responses  Module 10: The Evolving Debate  Module 11: Impact and Influence Today  Module 12: Where Next?  Glossary of Terms  People Mentioned in the Text  Works Cited

O autorze

Mark Egan is a doctoral candidate in behavioural science at the University of Stirling Management School. He holds an MSc in human decision science from Maastricht University and, in addition to his doctoral research, works with the Behavioural Insights Team advising the UK government on behavioural science and policy decisions.