Advances in Business and Management Forecasting

ISBN-13: 9781848555488 / Angielski / Twarda / 2009 / 270 str.

Kenneth D. Lawrence;Ronald K. Klimberg

Opis

Presents studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. This title covers such topics as sales and marketing, forecasting, new product forecasting, judgmentally based forecasting, the application of surveys to forecasting, and forecasting for strategic business decisions.