Presents studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. This title covers such topics as sales and marketing, forecasting, new product forecasting, judgmentally based forecasting, the application of surveys to forecasting, and forecasting for strategic business decisions.
Presents studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. This title covers s...
Kenneth D. Lawrence, Ronald K. Klimberg, Kenneth D. Lawrence
Aims to present the studies in the application of forecasting methodologies to such areas as sales, marketing, finance, health care, and strategic decision making.
Aims to present the studies in the application of forecasting methodologies to such areas as sales, marketing, finance, health care, and strategic dec...
Volume 12 presents studies in the application of forecasting methodologies to such areas as supply chain, health care, prospecting for donations from university alumni, and the use of clustering and regression in forecasting. The orientation of this volume is for business applications for both the researcher and the practitioner of forecasting.
Volume 12 presents studies in the application of forecasting methodologies to such areas as supply chain, health care, prospecting for donations from ...
