Law of Comparative Advertising: Directive 97/55/EC in the United Kingdom and Germa

ISBN-13: 9781841131177 / Angielski / Twarda / 1999 / 144 str.

Ansgar Ohly; Michael Spence; Michael Spence

Opis

This work analyses the comparative advertising directive, offering background both to the regulation of comparative advertising in the United Kingdom and Germany and to the passing of the directive. It should provide an understanding of recent thinking on comparative advertising from Germany, where the directive has been the subject of extensive debate. The book also has four appendices in which UK, German and European material is given.