The protection of privacy and personality is one of the most fascinating issues confronting any legal system. This book provides a detailed comparative analysis of the laws relating to commercial exploitation of personality in France, Germany, the United Kingdom and the United States. It examines the difficulties in reconciling privacy and personality with intellectual property rights in an individual's identity and in balancing such rights with the competing interests of freedom of expression and freedom of competition.

This work analyses the comparative advertising directive, offering background both to the regulation of comparative advertising in the United Kingdom and Germany and to the passing of the directive. It should provide an understanding of recent thinking on comparative advertising from Germany, where the directive has been the subject of extensive debate. The book also has four appendices in which UK, German and European material is given.

With a particular focus on intellectual property, this work explores some of the key methodological and institutional issues affecting the development of European private law. Leading experts consider seven key topics, furthering understanding of the impact of Europeanisation on the substance and quality of law, the process of law-making in a Europeanised system, and the requirements for a truly "European" legal order.
The work begins by looking at the making of European Intellectual Property law, covering models of European harmonisation, the pursuit of harmonisation to date, and the...