Leadership Communication: How Leaders Communicate and How Communicators Lead in the Today's Global Enterprise » książka
Leadership Communication: How Leaders Communicate and How Communicators Lead in the Today's Global Enterprise
ISBN-13: 9781606498088 / Angielski / Miękka / 2014 / 225 str.
Leadership Communication: How Leaders Communicate and How Communicators Lead in the Today's Global Enterprise
ISBN-13: 9781606498088 / Angielski / Miękka / 2014 / 225 str.
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This book is composed of short chapters that introduce the student or manager to communication, leadership, and the expectations of senior management in today's corporation. It demonstrates to you the importance of communication strategies in moving a corporation through the numerous challenges faced by the Chief Communications Officer (CCO), as counsel to Chief Executive Officer, Chief Financial Officer, Chief Legal Officer and others in the C-suite. My graduate students like this book's real-world focus on public relations as a strategic role in the C-suite. --Ron Culp, professional director, Public Relations & Advertising graduate program, DePaul University; former Senior Vice President, Chief Communication Officer, Sears Leadership in Communication is a cogent, bright, easily readable definition of what corporate communicators do. More than that, it's an uncommonly careful look at how strategic communication defines, drives, and creates value for a commercial enterprise--its employees, its owners, and those whom they serve. --James S. O'Rourke, IV, PhD, Professor of Management, Mendoza College of Business, University of Notre Dame The quality of leadership in any organization--business, social, military, and government--is enhanced or limited by the quality of its leadership communication. The authors assert that leadership is given force by strategic communication that produces results required in competitive conditions. For the professional in enterprise communication, this brings into focus two questions: What is the relevance of communication in the leadership process of reaching best achievable outcomes (BAOs)? And, how does the primary communication professional attain expert in uence and success in a leadership position? This book provides insights and guidance on functioning at the highest levels of the corporate communications profession.
My graduate students like this books real-world focus on publicrelations as a strategic role in the C-suite. -Ron Culp, professionaldirector, Public Relations & Advertising graduate program,DePaul University; former Senior Vice President, Chief CommunicationOfficer, SearsLeadership in Communication is a cogent, bright, easily readabledefinition of what corporate communicators do. More than that, itsan uncommonly careful look at how strategic communication defines,drives, and creates value for a commercial enterprise-its employees,its owners, and those whom they serve. -James S. ORourke, IV,PhD, Professor of Management, Mendoza College of Business,University of Notre DameThe quality of leadership in any organization-business,social, military, and government-is enhanced or limited by thequality of its leadership communication. The authors assertthat leadership is given force by strategic communication thatproduces results required in competitive conditions. For theprofessional in enterprise communication, this brings intofocus two questions: What is the relevance of communicationin the leadership process of reaching best achievable outcomes(BAOs)? And, how does the primary communication professionalattain expert in uence and success in a leadership position?This book provides insights and guidance on functioning at thehighest levels of the corpo rate communications profession.
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