This book is composed of short chapters that introduce the student or manager to communication, leadership, and the expectations of senior management in today's corporation. It demonstrates to you the importance of communication strategies in moving a corporation through the numerous challenges faced by the Chief Communications Officer (CCO), as counsel to Chief Executive Officer, Chief Financial Officer, Chief Legal Officer and others in the C-suite.

My graduate students like this book's real-world focus on public relations as a strategic role in the C-suite. --Ron Culp,...