Newspaper Competition in the Millennium

ISBN-13: 9781594546051 / Angielski / Twarda / 2005 / 135 str.

Janet A Bridges;Barry R Litman;Lamar W Bridges

Opis

Within the framework of the exploding technological environment, the country's economy and changing demographics have created increased challenges for an industry so dependent on advertising revenue and reader reach. This volume explores the competitive is