Holistic Approaches to Brand Culture and Communication Across Industries

ISBN-13: 9781522531500 / Angielski / Twarda / 2017 / 325 str.

Sabyasachi Dasgupta; Santosh Kumar Biswal; M. Anil Ramesh

Opis

Presents the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Featuring extensive coverage on relevant areas such as consumer behaviour, observational research, and brand equity, this publication is a resource for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.