The Four Pillars of Politics: Why Some Candidates Don't Win and Others Can't Lead

ISBN-13: 9781498507240 / Angielski / Miękka / 2017 / 124 str.

James T. Kitchens; Larry Powell

Opis

James T. Kitchens and Larry Powell examine why political messages appeal to voters in the United States by exploring the four pillars of the American psyche: fear, national narcissism, consumerism, and religiosity. These pillars, combined with the related matrix of attitudes, beliefs, and values, determine how political communication is understood.