The Four Pillars of Politics provides a uniform foundation for evaluating political campaign strategies. The four pillars identified in this book--fear, national narcissism, consumerism, and religion--serve as attitudinal anchors that American voters use in making their voting decisions. The dominant pillar may change from election to election, leading to situations in which a candidate who wins in one election may be defeated four years later. Kitchens and Powell examine how political communication is understood by combining these four pillars with the related matrix of attitudes, beliefs,...
The Four Pillars of Politics provides a uniform foundation for evaluating political campaign strategies. The four pillars identified in this book--fea...
James T. Kitchens and Larry Powell examine why political messages appeal to voters in the United States by exploring the four pillars of the American psyche: fear, national narcissism, consumerism, and religiosity. These pillars, combined with the related matrix of attitudes, beliefs, and values, determine how political communication is understood.
James T. Kitchens and Larry Powell examine why political messages appeal to voters in the United States by exploring the four pillars of the American ...
