Soaring Above the Battlefield: Five Monographs + A Scorecard for Retail Success

ISBN-13: 9781461182467 / Angielski / Miękka / 2011 / 134 str.

Gary Hazen; Nick Hall

Opis

Insights for C-Level Retail Executives and their Teams - Create unbeatable strategies and tactics that rise above the ability of the Competition to respond. Over 40 years of hands-on retail success are distilled into a shortlist of real-world examples that show retailers how to leverage their customer franchise and other special strengths to soar above the battlefield while the competition is mired in traditional, profit-sapping combat.