Bad Things, Good Companies: A Crisis Communications Handbook » książka
Bad Things, Good Companies: A Crisis Communications Handbook
ISBN-13: 9781411679191 / Angielski / Miękka / 2006 / 53 str.
Bad things happen to good companies and the risk to the organization has grown. The proliferation of news sources has created a voracious appetite for new material. The Internet and blogs allow a situation to explode instantly into the local, regional, or national attention, threatening to destroy in a matter of hours an image, a brand, and a reputation that took years to build. Too often, organizations respond to these emergencies in a haphazard and irrational manner. The results are dismal: haphazard statements bewilder and embitter the press; leaks and rumors proliferate; the public is misled, confused, fearful, and resentful; and the corporation's value and reputation are savaged. Bad things happen; but bad public relations doesn't have to. Organizations should create a plan for communications in the event of an adverse event to allow for a rapid, reasoned response. This book also includes an appendix on crisis communications on the Internet.
Bad things happen to good companies and the risk to the organization has grown. The proliferation of news sources has created a voracious appetite for new material. The Internet and blogs allow a situation to explode instantly into the local, regional, or national attention, threatening to destroy in a matter of hours an image, a brand, and a reputation that took years to build. Too often, organizations respond to these emergencies in a haphazard and irrational manner. The results are dismal: haphazard statements bewilder and embitter the press; leaks and rumors proliferate; the public is misled, confused, fearful, and resentful; and the corporations value and reputation are savaged. Bad things happen; but bad public relations doesnt have to. Organizations should create a plan for communications in the event of an adverse event to allow for a rapid, reasoned response. This book also includes an appendix on crisis communications on the Internet.
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