Bad things happen to good companies and the risk to the organization has grown. The proliferation of news sources has created a voracious appetite for new material. The Internet and blogs allow a situation to explode instantly into the local, regional, or national attention, threatening to destroy in a matter of hours an image, a brand, and a reputation that took years to build. Too often, organizations respond to these emergencies in a haphazard and irrational manner. The results are dismal: haphazard statements bewilder and embitter the press; leaks and rumors proliferate; the public is...
Bad things happen to good companies and the risk to the organization has grown. The proliferation of news sources has created a voracious appetite for...