The Global Impact of Olympic Media at London 2012

ISBN-13: 9781138789913 / Angielski / Twarda / 2014 / 98 str.

Andrew C. Billings; Marie Hardin

Opis

This book explores the biggest sporting event in the world through the lens in which most people witness it: the media.

Spis treści

1. Megasport in a Mega-City to a Mega-Audience: The Impact of 2012 London Olympic Media  2. Olympics Everywhere: Predictors of Multiplatform Media Uses During the 2012 London Olympics  3. Creating a Competitive Identity: Public Diplomacy in the London Olympics and Media Portrayal  4. Celebrity Athletes, Soft Power and National Identity: Hong Kong Newspaper Coverage of the Olympic Champions of Beijing 2008 and London 2012  5. From Pride to Smugness and the Nationalism Between: Olympic Media Consumption Effects on Nationalism Across the Globe

O autorze

Andrew C. Billings is the Ronald Reagan Chair of Broadcasting and Director of the Alabama Program in Sports Communication at the University of Alabama, USA. Marie C. Hardin is associate director of the John Curley Center for Sports Journalism in the College of Communications at the Pennsylvania State University, USA.