New media technologies have become a central part of the sports media landscape. Sports fans use new media to watch games, discuss sports transactions, form fan-based communities, and secure minutiae about their favorite players and teams. Never before have fans known so much about athletes, whether that happens via Twitter feeds, fan sites, or blogs, and never before have the lines between producer, consumer, enactor, fan and athlete been more blurred. The Internet has made virtually everything available for sports media consumption; it has also made understanding sports media substantially...

This book explores the biggest sporting event in the world through the lens in which most people witness it: the media.

This book uses interviews with key athletes, leading journalists and sportscasters, and organizational and league leaders to show how media has been used, and could be used in the future, to advance greater understanding of mental health.