'This is a valuable contribution to scholarship on corporate social responsibility (CSR), and undoubtedly will spur further research into intra-firm dynamics as explanations for CSR policies and practices.' Susan Sell, George Washington University, Washington DC
1. Introduction; 2. A theory of internal drivers of corporate social responsibility; 3. Corporate social responsibility: an inside-view approach and perspective; 4. Internal driver 1: the human resources dilemma; 5. Internal drivers 2 and 3: the technological specialization and foreign direct investment dilemmas; 6. Internal driver 4: the brand reputation dilemma; 7. Conclusion: internal drivers, corporate social responsibility and the spread of global standards.