Daytime Television Programming

ISBN-13: 9781032621883 / Twarda / 2023 / 90 str.

Marilyn J. Matelski

Opis

Daytime Television Programming (1991) provides a practical understanding of daytime television formats, viewer demographics, and programming strategy. It compares daytime genres to their evening counterparts, discusses the effects of demographics, analyses investment yields, and highlights audience expectations.

Spis treści

1. A Brief History  2. Talk Shows/News Magazines  3. Games Shows  4. Soap Operas  5. Children’s Programming  6. Specialized Fare  7. Putting It All Together

O autorze

Marilyn J. Matelski