ISBN-13: 9781032320038 / Angielski / Miękka / 2022 / 416 str.
ISBN-13: 9781032320038 / Angielski / Miękka / 2022 / 416 str.
Drawing on the most up-to-date and relevant research, this concise textbook is an accessible guide to harnessing the appropriate resources when launching a new start-up business. The focus is on the wide range of tangible and intangible resources available to entrepreneurs in the early stages of a new venture.