Making Rain with Events: Engage Your Tribe, Create Raving Fans and Deliver Bottom Line Results with Event Marketing

ISBN-13: 9780990605904 / Angielski / Miękka / 2014 / 166 str.

Scott Ingram; Tim Hayden; Frannie Danzinger

Opis

""Every marketing executive who invests in events as part of their marketing mix should do themselves a favor and read this book.""
-Joe Pulizzi, Founder of the Content Marketing Institute, and Host of Content Marketing World
Scott Ingram has brought together some of the top ideas, and best practices from a team of modern marketing experts. Learn how to create an integrated event marketing strategy where the results look like 1+1+1=10
Peter Micciche, Certain
Adding the final link in your integrated marketing chain
Allison Saget, Author of The Event Marketing Handbook
Get beyond event logistics and get revenue results
Matt Heinz, Heinz Marketing
Connect your content marketing and event marketing strategies
Thom Singer, The Conference Catalyst
Set the tone for connecting
Mark Organ, Influitive
Mobilize your advocates
Tim Hayden, TTH Strategy
Leverage events as "mobile moments"
Frannie Danzinger, Bizo
Get more value from sponsors, and win when you're the sponsor
Shawn Lacagnina, Skyline
Maximize your trade show investments
Anita Covelli (Wehnert), ReadyTalk
Incorporate webinars into your event marketing mix
Brian Kardon, Lattice Engines
Improve event results with predictive marketing
Debbie Qaqish, The Pedowitz Group
Understand your event marketing maturity and how to get to the next level