Top Dog: Impress and Influence Everyone You Meet

ISBN-13: 9780857086099 / Angielski / Miękka / 2015 / 176 str.

Richard Ruttle

Opis

Get the results you want and come out as the Top Dog in every conversation

Fancy being the 'Top Dog' in all your dealings? Fed up of feeling like the underdog? So many of us regularly 'lose' in conversations before we've even opened our mouths. Often without realising it, we don't see ourselves as a peer of the other person. And we transmit this in what we do and say (-I'll fit round you. I know you're really busy.-) The other person picks up on this. And, without doing a thing, they're suddenly in charge

Top Dog will teach you how to lead in all your interactions, so you can get more of what you want, more often.

Together, Andy Bounds and Richard Ruttle are experts at helping people achieve more from their conversations with others. Their techniques work in every type of interaction--conversations, socialising, dating, interviews, sales, marketing, and networking. Basically, anytime you want to impress and persuade others.

Top Dog: - Details the skill set needed to gain competitive advantage from the outset - Provides instructive and thought-provoking content, relevant to both beginners, and seasoned professionals - Contains insights from working with some of the world's largest companies - Addresses how to achieve more from interactions in business and social arenas

Recenzje

“I would definitely recommend the book, especially to people who are a ‘one–man band’ and rely solely on their ability to find and secure new business” (B2B Marketing, April 2015)

"The book is so packed with resources and advice you might need to read it more than once" (Quality World, December 2015)

Spis treści

About the Authors ix

Acknowledgements xi

Introduction 1

1 Lead the pack

Focus on others’ successes, not your own 9

2 Drop!

Unlearn the bad habits that hold you back 19

3 The welcome visitor

Make a good first impression 31

4 Pick up the lead

Get – then prepare for – a great first meeting 47

5 Walkies!

Deliver a great first meeting 73

6 Keep walking!

Build momentum in subsequent meetings 95

7 Become Top Dog (1)

Write a compelling proposal/business case 109

8 Become Top Dog (2)

Nail the final presentation 137

9 Stay Top Dog

Lose your fear, and win more 155

Blurb

′An exceptional book that reinforces the importance of confidence in yourself, and your purpose for those key encounters in business′

– Jim Knauss, Global Vice Chair, Global Markets Business Development, Ernst & Young Global Limited

Take control and get more of what you want.

Everyone wants to be Top Dog. Or to be able to influence the Top Dog.

This might be to sell them something, get a job, a pay rise, or clinch a deal on your terms. But it doesn′t seem easy. After all, Top Dogs hold all the power. So conversations go the way they – not you – want.

Fortunately, it′s easier to impress and influence them than you think. Communication experts Andy Bounds and Richard Ruttle have helped thousands of people do just that. In their book Top Dog, they share new, simple ways to:

• Be more confident when speaking with Top Dogs
• Instantly impress Top Dogs by improving your first impression
• Think and speak in ways that set you apart from your competition
• Talk less about what you do and more about the impact you cause
• Prepare engaging communications that achieve what you both want
• Convince them – and yourself – that you′re a Top Dog too

Most importantly, you′ll learn how to make permanent changes to how you interact with others??? so that you impress and influence everyone you meet.

′My advice to you? Read this book before your competition does′

– Ivan Misner, Ph.D., NY Times Bestselling Author and Founder of BNI®

′You can′t possibly succeed in business or your personal life unless you know how to persuade. This book tells you how it′s done. A revelation′

– Drayton Bird, Chairman of Drayton Bird Associates. ex–Worldwide Creative Director and Vice Chairman, Ogilvy & Mather Direct