The Accidental Entrepreneur: The 50 Things I Wish Someone Had Told Me about Starting a Business

ISBN-13: 9780814401675 / Angielski / Miękka / 2008 / 192 str.

Susan Urquhart-Brown

Opis

Like many business owners, Susan-Urquhart Brown never expected to end up as an entrepreneur. Launching her own business spoke to her passions, but she soon realized there was much more to being a successful owner than she ever expected. In "The Accidental Entrepreneur," she takes all the mystery out of going solo. For those who are just beginning to consider starting a venture as well as those who want to take their organization to the next level, she offers advice on what works and what doesn't. With hard-won wisdom and empathy, she shows readers:

- the 8 questions everyone should ask up front

- the top 10 traits of the successful entrepreneur

- how to obtain a license and sellers permit

- the best way to create a business plan

- 10 simple ways to get referrals

- the 6 secrets of marketing a business

- smart tips for investing and finance

- ways to avoid burnout

- how to avoid the 7 biggest pitfalls in business

Starting one's own business should be exciting, not scary. This is the one book that will show readers how to create a successful and fulfilling venture they can be proud of.