ISBN-13: 9780812933048 / Angielski / Miękka / 2002 / 352 str.
ISBN-13: 9780812933048 / Angielski / Miękka / 2002 / 352 str.
The book that answers the most fundamental question in business: Where Will I Make a Profit Tomorrow?
Why do some companies create sustained, superior profits year after year? Why are they always far ahead of their competitors in discovering the ever-changing profit zones of their industry? Why do others languish as their traditional way of doing business turns into a no-profit zone? The Profit Zone provides the answers. It is a brilliant, original, and practical explanation of how and why high profit happens.