Presented in 23 compact lessons, this book features an ongoing tutorial between two fictitious individuals - the old and wise teacher - a business master, and his pupil, Steve Gardner - a young and ambitious manager. They examine a variety of business models, comparing their efficacy.
Presented in 23 compact lessons, this book features an ongoing tutorial between two fictitious individuals - the old and wise teacher - a business mas...
Adrian J. Slywotsky David J. Morrison David J. Morrison
The book that answers the most fundamental question in business: Where Will I Make a Profit Tomorrow? Why do some companies create sustained, superior profits year after year? Why are they always far ahead of their competitors in discovering the ever-changing profit zones of their industry? Why do others languish as their traditional way of doing business turns into a no-profit zone? The Profit Zone provides the answers. It is a brilliant, original, and practical explanation of how and why high profit happens.
The book that answers the most fundamental question in business: Where Will I Make a Profit Tomorrow? Why do some companies create sustained, supe...