ISBN-13: 9780805855821 / Angielski / Miękka / 2005 / 344 str.
ISBN-13: 9780805855821 / Angielski / Miękka / 2005 / 344 str.
Concerning the management of creativity and innovation, this text provides serious analysis of the cultural industries - media, entertainment, film, music, and the arts - from a business perspective.