Media Performance: Mass Communication and the Public Interest

ISBN-13: 9780803982956 / Angielski / Miękka / 1992 / 368 str.

Denis McQuail; D. McQuail

Opis

Important and recommended for good communications collections - this will be widely used and widely cited' - Choice This major text by the author of Mass Communication Theory offers a comprehensive analysis of the assessment of mass media performance in all aspects - economic, social, aesthetic and moral.