Denis McQuail provides a coherent and succinct account of the concept of 'media audience' in terms of its history and its place in present-day media theory and research. McQuail describes and explains the main types of audience and the main traditions and fields of audience research.
Denis McQuail provides a coherent and succinct account of the concept of 'media audience' in terms of its history and its place in present-day media t...
Denis McQuail provides a coherent and succinct account of the concept of media audience in terms of its history and its place in present-day media theory and research. McQuail describes and explains the main types of audience and the main traditions and fields of audience research. Audience Analysis explains the contrast between social scientific and humanistic approaches and gives due weight to the view from the audience as well as the view from the media. McQuail summarizes key research findings and assesses the impact of new media developments, especially transnationalization and new...
Denis McQuail provides a coherent and succinct account of the concept of media audience in terms of its history and its place in present-day media ...
Important and recommended for good communications collections - this will be widely used and widely cited' - Choice This major text by the author of Mass Communication Theory offers a comprehensive analysis of the assessment of mass media performance in all aspects - economic, social, aesthetic and moral.
Important and recommended for good communications collections - this will be widely used and widely cited' - Choice This major text by the author of M...
