Hospitality, Tourism, and Lifestyle Concepts : Implications for Quality Management and Customer Satisfaction

ISBN-13: 9780789027559 / Angielski / Miękka / 2005 / 258 str.

Maree Thyne; Eric Laws

Opis

An essential review of the lifestyle marketing concept that will prove invaluable for hospitality and tourism professionals, instructors, and industry members.

Spis treści

• Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction (Eric Laws and Maree Thyne)
  
• Host-Guest Dating: The Potential of Improving the Customer Experience Through Host-Guest Psychographic Matching (Hazel Tucker and Paul Lynch)
  
• Segmentation of Special Event Attendees Using Personal Values: Relationships
  with Satisfaction and Behavioural Intentions (Anne-Marie Hede, Leo Jago, and Margaret Deery)
  
• A Gay Tourism Market: Reality or Illusion, Benefit or Burden? (Howard L. Hughes)
  
• Escaping the Jungle: An Exploration of the Relationships Between Lifestyle Market Segments and Satisfaction with a Nature Based Tourism Experience (Gianna Moscardo)
  
• A Lifestyle Segmentation Analysis of the Backpacker Market in Scotland: A Case Study of the Scottish Youth Hostel Association (Maree Thyne, Sylvie Davies, and Rob Nash)
  
• Lifestyle Segmentation in Tourism and Leisure: Imposing Order or Finding It? (Noel Scott and Nick Parfitt)
  
• Improved Understanding of Tourists’ Needs: Cross-Classification for Validation of Data-Driven Segments (Sara Dolnícar)
  
• Lifestyle Market Segmentation, Small Business Entrepreneurs, and the New Zealand Wine Tourism Industry (Ken Simpson, Phil Bretherton, and Gina de Vere)
  
• Discovering the Right Tourist Service to the Right People—A Comparison of Segmentation Approaches (Sara Dolnícar and Friedrich Leisch)
  
• Seasonal Trading and Lifestyle Motivation: Experiences of Small Tourism Businesses in Scotland (Philip J. Goulding, Tom G. Baum, and Alison J. Morrison)
  
• Index
  
• Reference Notes Included
  

O autorze

Authored by Laws, Eric; Thyne, Maree