ISBN-13: 9780761916017 / Angielski / Miękka / 1999 / 344 str.
ISBN-13: 9780761916017 / Angielski / Miękka / 1999 / 344 str.
An examination of fundamental strategic issues confronted by firms competing in newly opened markets. Michael W Peng's comparative and interdisciplinary study covers emerging markets in East Asia, Central and Eastern Europe and the newly independent states of the former Soviet Union.