ISBN-13: 9780761910015 / Angielski / Twarda / 1997 / 176 str.
ISBN-13: 9780761910015 / Angielski / Twarda / 1997 / 176 str.
Denis McQuail provides a coherent and succinct account of the concept of 'media audience' in terms of its history and its place in present-day media theory and research. McQuail describes and explains the main types of audience and the main traditions and fields of audience research.