Building Strategy from the Middle: Reconceptualizing Strategy Process

ISBN-13: 9780761906452 / Angielski / Miękka / 2000 / 216 str.

Steven W. Floyd; Bill Wooldridge; Bill Wooldridge

Opis

This ground-breaking book reframes the perspective taken in most strategy research in two key ways: by describing organizational renewal from a middle-level perspective and by reconceptualizing the theoretical basis for strategy process research. Part I reviews the existing literature in the strategy process, including recent literature on strategic renewal. Part II builds the theoretical basis for a middle level perspective, focusing on knowledge development, social network analysis and organizational trust. Part III moves from synthesizing existing research toward the development of a model for conducting research from a middle-level perspective.